PREMISE
It's our time, It's our Responsibility
The primary goal of the Boomer Project is to take advantage of this great awakening / recession and the "slap up side the head" this country is savagely experiencing in unison. Combine that challenge with the new hope and promised "Change" from the new President (and Congress) to attempt to rally the Boomers to accept the contributions necessary for the rescuing of the planet. Then finally tapping into the potential that was this generations' early promise.
Highest and best use of this generation's 78 million Boomers would have them all work toward a common project (preferably in harmony). Come together, right now (over me... John Lennon) and do something (Eagles) ...start somewhere!! (Johnny Lunchbucket). So, Let's pick an easy problem and then tell everyone so we FIX SOMETHING!!
Mass media is the foundation of this generation's commonality and it is only by using this voracious media creatively can a project reach the magnitude necessary to be a success... that and choosing a project with a universally welcomed objective that's neither blue or red; liberal or conservative.
By every means possible, we will do what's necessary to use this mass media to call our generation to start getting further involved is the process of turning this ship around.
The whole world has gotten tuned into the momentum and scope and passion of this new Green movement and just how critical and of utmost importance its' success is to the world. The new low energy fluorescent light bulbs became the first globally accepted first step for everyone, everywhere. The next collective project then comes down to this, a simple next step. One than everyone can be a part of. We are going to ask/get everyone to use only modern "Green" toilet paper (and modern "Green" paper-towels)! Who can question that? The Antique toilet paper that 99% of the country is still using requires the cutting down of tens of thousands of acres of trees a year! We're trying to have more trees, and save more trees, and plant more trees, not less!
This seemingly silly exercise will hopefully demonstrate that by this generation and friends, coming together, we can get enough folks on the same "Project" to make a difference, and this next step will then hopefully lead to other projects, perhaps the "Reforestation Revolution".
The other environmental ills that have increased during our lifetime are also on our agenda as well, as the recycle revolution will only begin what we hope to be an ongoing process for positive change that can enable the Boomers to leave a positive legacy of sustainability.
In the words of our bumper stickers,
"Don't wipe out your children's future!"
"The Status Quo has got to go!"
"The Boomers' Project - We need Butts!"
"NO, IFS, ands, or SPECIAL BUTTS!"
"Change the World from the Bottom Up!"
"Wipe Green, Please!"